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Hyundai "The Game"Director: Artur Novikov, DOP: Slava PilunskiyShooting six Hyundai cars that simultaneously play ball on a sandy coast was quite a challenge, as only Santa Fe and Tucson are 4WD. This meant that the commercial could not be shot in Ukraine, because the sand of The Black Sea and The Azov Sea is soft. Our moderate budget could not endure shooting in Europe, USA or South Africa, and quite many countries have right-side steering wheels. The more exotic an oceanic paradise was, the fewer latest Hyundai models were available at both official dealerships and private owners. As the shoot deadline was middle of March, it was still too cold in some other potential locations. Thus we discovered Chile. Santiago was warm and beautiful, Sinetiempo production house was a great help and their team was highly professional and pleasant to communicate with. We had two vigorous shoot days on a picturesque beach 200 km north from the capital. The stunt drivers played the ball just impressively, so it was little work left for the post-production. “The Game” was an exciting game for PRONTO team, and we recall it gladly.
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